For a long time, Facebook exclusively promoted its Facebook Page feature to businesses who joined the platform as a way to increase their reach and engage with an ever-growing online audience.
But let’s agree that after some point Facebook Pages reach a saturation point, right? Also, most of the small to medium businesses might not have much Marketing budgets to run ads daily.
With Facebook Groups cropping up backed by large & active members, things have changed for the better.
Facebook is bringing back the true essence of its existence of connecting & sharing. What started out as a meeting and chatting platform where people shared their lives, it has transformed itself into a more vibrant and larger community-based platform.
In the marketing world, groups & communities have always existed in some form or shape. The role of Facebook Groups has picked up momentum in an interesting way with potential opportunities that increase awareness, participation, traffic & engagement of online audiences. It opens up as a doorway to carry out multiple conversations between the members of a group or a brand and its followers.
So, how do Facebook Group Owners or even brands utilize Facebook Groups to its’ full advantage? We have listed down some important features that will help you realize the power & importance of Facebook Groups:
Interest based community:
People with similar interests form a group and that can be leveraged to build brand awareness, promotion and eventually sales.
Take the case of the smartphone brand OnePlus – It has nurtured a large user base and loyal fan following that it constantly engages through its Official Facebook Group. Whenever it is on the cusp of launching a new variant it engages its community on Facebook groups to build excitement and hype before, during and after the launch.
People create groups that help them to connect with other similar interest sharing folks who in turn grow the community with additional fans and supporters.
People who are active members regularly take part in contests or polls conducted in these interest-specific groups. Facebook groups make it easier to share tips and even spread urgent announcements.
Facebook Group Insights:
Once your community reaches the 250 member count, you can use Facebook group insights to track the engagement metrics. But if you want useful insights to understand what your members are most interested in and what their choices or concerns are then Add Convosight to all your Facebook Groups. Convosight helps Facebook Group owners from small to large members and it literally can save up a lot of time & money (it’s free if you login now).
Better Organic Reach:
Lately, Facebook announced on shifting a great amount of focus on Facebook Groups. This has resulted in Group activities being highlighted frequently. You may have noticed that the content on Facebook Groups are shown more on the feed as compared to posts from Facebook Pages.
A place for great feedback:
Facebook groups are a great place for simple, quick and prompt suggestions. If you are curious & confused about a product or service then you can rely on multiple Facebook Groups & its members to share their valuable feedback. Businesses also keep up with the members so as to not alienate their customers and bring more organic followers and supporters.
Fan interaction and recognition:
People who love a brand or company often want to express their love through any means possible. Facebook groups allow for these interactions on a more personal level. Additionally, online businesses who own such Facebook Groups can recognize loyal customers or daily users with titles like ‘super fans’ or ‘valued customer’.
Online entrepreneurs have seen a lot of increased traffic and engagement about their products and/or services through Facebook groups. The true power of Facebook Group was realized by Shirley Weir of Menopause Chicks who created a Facebook Group to understand the needs of her customers better. She regularly posts online content to generate traffic for her website and also gather insights from what the customers really want, amongst other things.
Her advice to online businesses was that creating a private online Facebook group was one the most beneficial things that online entrepreneurs should adopt.